“Tracy is the broker of all brokers for brands!”
Tracy Paul & Company Inc. is a full-service Communications firm catering to a select international clientele. Best known for unparalleled custom strategies in External Communications for brands and full service Public Relations. All clients are culled from the highest echelons of the fashion, consumer goods, luxury, entertainment, tech, beauty, lifestyle, hospitality, and philanthropy, media industries and more.
A full-service agency born in New York and currently also based out of Los Angeles, Tracy Paul & Company Inc provides strategic media outreach, image/brand consulting, custom external communications strategies, event production and management to clients. Associates and clients are hand-picked. Tracy Paul’s business acumen spans over 25 years from the cutting edge of Manhattan to around the world.
Clients
We work with many high-profile brands, people, and entities. These are just some of the companies that have trusted us with their public relations, external communications, licensing, events, media buying and more.
services
Public Relations & External Communications
We provide strategic media outreach catering to the greatest outcome and goals set forth by our clients.
Events and Strategic Campaigns
Our events range from full-scale brand productions to more intimate high-profile gatherings with corporate sponsorships attached. We are experts in creating impactful media moments of lasting value.
Partnerships & Licensing
From start to finish we identify the talent and manage the partnership from inception to delivery of product worldwide. This includes budget, strategy, contract negotiations, project management and campaign communications surrounding all of our partnerships and licensing endeavors.
Management
As part of our services, we manage talent. Our talent selections are based on several criteria and we are very particular about who we choose to invest in. We understand what it takes to rise within industries and we have a passion for nurturing these special relationships. Applying our business acumen to the right people is very gratifying. We enjoy projects like this one, with Catherine Bloom, the Michael Jordan of styling.
Creative Direction and Image Consulting
We critique, create, and develop high-level aesthetics. These creative assets become the brands identity for advertisements, products, events, logos, and social platforms.
We also provide image consulting if you are in a professional field where this is required or positioned as a public figure. We evaluate the client personally and professionally through appearance, behavior, and communication.
Field & Cove Productions
A Division of TP & Co
About
Founded in 1997, Tracy Paul & Company has been producing and managing some of the most high-profile brand campaigns in the world.
We create custom programs and strategies for clients. We work in both the public and private sectors and also handle B2B projects for corporate entities.
Our campaigns speak for themselves and our strength comes from a wealth of experience, relationships, creativity and a commitment to excellence.
testimonials
“It’s incredible how Tracy brings people together. I would never miss an invite from her, and we loved covering the launch of Divine Comedie [hotel] in the South of France!”
“Tracy is never afraid to speak her own mind during meetings or brainstorming sessions. This encourages clients to do the same and often leads to more ideas regularly being shared with her, which brings in impressive results for all.”
“I’ve known Tracy Paul through her work in the PR arena and my tenure at Variety as a staff features editor. Tracy has always been immensely helpful, knowledgeable and has her finger forever pressed on the proverbial hot button of important pop cultural, human interest and philanthropic issues within the film industry space. Whether it’s been for articles I’ve penned on Entertainment Industry Foundation or Maria Shriver’s tireless advocacy work in the Alzheimer’s community, Tracy has been right there to support, engage and educate. She has connected me with doctors, scientists, humanitarians. Tracy is by far the smartest, sharpest and most generous PR rep with whom I have crossed paths during my 20-plus years as an entertainment journalist.”
“Over the course of my career, I had the opportunity to work with Tracy Paul on three different high-profile projects. The first was the launch of Mr. Men and Little Miss and with Tracy’s vision and talent, we rocked the Sundance Film Festival. Tracy also produced the launch for Pokemon International’s first foray into fashion. Tracy performed the unimaginable. She was able to create and secure the opportunity for Drew Barrymore to be the brand ambassador for our launch of Pokémon. We held an exclusive press event over Oscar weekend at Sunset Tower Hotel. The sky is no limit for Tracy. Without Tracy, I would not have been able to achieve the amount of media garnered. Her attention to detail is perfect. I still look for ways to work with Tracy every day.”
“Since we needed an entrepreneurial, proactive thinker, I chose Tracy Paul to partner with Links of London’s launch in the Americas. Her extensive network and energetic events gave impetus to our brand awareness that supported our growth to 17 stores or concessions in three years. I truly appreciate her entrepreneurial spirit versus the traditional corporate approach.”
“I have worked with Tracy Paul for a couple decades by now, from my editorial projects in New York to my current clients (since 2010) in Los Angeles—Los Angeles Times and The Hollywood Reporter. There is no other publicist who is so on top of all the details—Tracy never fails to deliver everything I need to make a story happen and more. She is hands-on and so informative about her clients. Beyond that, Tracy’s personality is absolutely a top draw, as she always makes me feel like a special friend. She is truly a good, dependable, genuine person. Add her talent and global reach to that, and you have solid gold. One time, a very senior editor at THR asked me whether he should meet with Tracy and if he could trust her with a high-profile philanthropic partnership. I immediately said yes. After their meeting, he came to my desk with a huge smile on his face and said that they had worked a deal. I highly recommend Tracy for any project and to any brand.”
“Tracy Paul and Company is an exceptionally personalized, fully-integrated communications firm specializing in luxury, celebrity and brand experiences. I have worked with Tracy for many years and have only received the finest level of professionalism. She and her colleagues are best-in-class talent, attending to every detail from planning through execution and follow-up. She serves as a brand partner and truly immerses herself within a business, acting as a brand and product advocate and aligning relevant partnerships and marketing strategies for the greatest impact.
The ROI of her efforts at Maidenform, while I was CMO, were vast—driving increases in web traffic that correlated with every product placement and on-air exposure, growing social audiences, and increasing sales directly at retail. She was the cornerstone of our brand reinvention and served as our global PR contact aligning all efforts across Europe.
Her private network of influencers afforded Maidenform a feature in The Hollywood Reporter, showcased our brand at an Oscar suite, maximized a relationship with Mad Men costume designer Janie Bryant and increased our brand awareness significantly. Tracy has a strong business sense, appreciates the challenges of companies today and delivers to 100 percent satisfaction with grace, attentiveness and results.”
“Tracy Paul and Company is a full-service agency specializing in Marketing, PR and Special events in luxury, fashion and lifestyle. I have worked with Tracy and her team for many years on multiple projects; everything from PR and Branding campaigns to actual productions, and even a documentary with a premiere showing. Tracy and her team truly serve as an extension of my team. They are accountable and trustworthy which is why I go back to them again and again. Their knowledge of what type of placements make sense, how to tie in social media, when to associate a celebrity and so on really makes for a successful brand partner. Focusing on KPI’s- whether it’s sales, impressions or branding, they deliver 100% satisfaction and understand business needs by immersing themselves within each project. Working with Tracy Paul and Company is a definite asset to any business.”
“Hiring Tracy Paul was one of the biggest and best decisions we ever made for Alora. Her luxury and niche brand expertise, strong media relationships and nimble approach to ever-changing consumer and social media demands helped our burgeoning home fragrance business become Alora Ambiance, the world’s preeminent reed diffuser maker.”
“Tracy Paul is an incredible force who is passionate, connected, driven, committed, and whom I have personally worked with for several years and consider her a friend.”
“I’m impressed by the sophistication, sensibility, and humanity you bring to the promotion and representation of brands.”
